{"product_id":"ooh-to-be-a-gooner-arsenal-terrace-chant-tee","title":"Ooh to Be a Gooner | Arsenal Terrace Chant Tee","description":"\u003cp\u003e\u003cstrong\u003eThe insult that became the name.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eTHE CHANT\u003c\/h3\u003e\n\u003cp\u003eOooh, oooh, oooh to be, oooh to be a Gooner.\u003c\/p\u003e\n\u003cp\u003eOne of the oldest Arsenal chants. Late 1970s, early 1980s — exact origin lost to the terrace. It came out of Highbury and made it through three managers, four cup eras, and a stadium move. It still echoes around the Emirates on every big night. It carries the same way on the away end at the King Power, at Goodison, at the Civitas.\u003c\/p\u003e\n\u003cp\u003eIt's not a song about winning. It's a song about being. Which is why it works in the lean years and not just in the trophy ones.\u003c\/p\u003e\n\n\u003ch3\u003eTHE CODE\u003c\/h3\u003e\n\u003cp\u003eThe word \u003cem\u003eGooner\u003c\/em\u003e started as an insult. Tottenham fans threw it at Arsenal's away support in the 1980s — \u003cem\u003egoons\u003c\/em\u003e — because the crowd was loud, working-class, and didn't apologise. Arsenal's firm took the word, blended it with \u003cem\u003eGunners\u003c\/em\u003e, made it their own.\u003c\/p\u003e\n\u003cp\u003eThe insult became the name.\u003c\/p\u003e\n\u003cp\u003eFront of the shirt sets the call. Back answers it. The wearer becomes the response.\u003c\/p\u003e\n\n\u003ch3\u003eWEAR IT\u003c\/h3\u003e\n\u003cp\u003eEmirates concourse. Away day. Any North London pub where someone says the first line and the table answers the last.\u003c\/p\u003e\n\u003cp\u003eA receipt for what was kept.\u003c\/p\u003e\n\n\u003cp style=\"margin-top: 1.5rem;\"\u003e\u003cstrong\u003e\u003ca href=\"\/blog\/insult-became-the-name\" style=\"color: #DDB247; text-decoration-color: #DDB247; font-size: 1.05rem; letter-spacing: 0.02em;\"\u003eFull Story →\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Unruly Thread","offers":[{"title":"XS \/ Heather Red","offer_id":46290132500652,"sku":"32415763964750199602","price":29.99,"currency_code":"USD","in_stock":true},{"title":"S \/ Heather Red","offer_id":46290132533420,"sku":"18805675803306629456","price":29.99,"currency_code":"USD","in_stock":true},{"title":"M \/ Heather Red","offer_id":46290132566188,"sku":"28733060022318622951","price":29.99,"currency_code":"USD","in_stock":true},{"title":"L \/ Heather Red","offer_id":46290132598956,"sku":"12974583376329574251","price":29.99,"currency_code":"USD","in_stock":true},{"title":"XL \/ Heather Red","offer_id":46290132631724,"sku":"10497340127929898079","price":29.99,"currency_code":"USD","in_stock":true},{"title":"2XL \/ Heather Red","offer_id":46290132664492,"sku":"24340317373963137049","price":29.99,"currency_code":"USD","in_stock":true},{"title":"3XL \/ Heather Red","offer_id":46290132697260,"sku":"46048270924835586898","price":29.99,"currency_code":"USD","in_stock":true},{"title":"4XL \/ Heather Red","offer_id":46290132730028,"sku":"42866594169540577708","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/8435\/5500\/files\/20260520184749-1f1547c6-63c3-65f0-900c-323dc53af828.jpg?v=1779303824","url":"https:\/\/unrulythread.myshopify.com\/products\/ooh-to-be-a-gooner-arsenal-terrace-chant-tee","provider":"Unruly Thread","version":"1.0","type":"link"}